Avoid the frustration by following my 5 top tips for selling to Banks

1. Sell to the group not the individual – decisions are reached collectively in banks so aim to satisfy the multiple stakeholders in the buying process
2. Learn the language – using the right terminology builds credibility, trust and connection
3. Respect the environment – research the regulations, rules and market conventions relevant to your solution
4. Make yourself ‘Bank Grade’ – know what bank’s expect from the partners they work with an be prepared to upgrade where necessary
5. Plan you journey – understand the steps to a purchase and anticipate the objections to be overcome
6. Bonus Pro Tip: create the demand – US advertisers tells patients to ‘Ask your Doctor if [insert medication] is right for you’. They’re generating demand. Banks build solutions in response to client demand too